We apply the Design Thinking method to each of our projects. A systematic innovation approach to determine the unmet needs of your customers. We are UX-UI designers and our goal is to make the user experience pleasurable, efficient, and smooth. This is our area of expertise and to achieve it we need to go through several stages. We start with qualitative and quantitative user research. Next, we leverage user research methods, then determine what is relevant to your users and finally, analyze the solutions. MSS Digital Innovation creates user journeys to reveal any potential traps and dead ends.
Then we design the page’s website through wireframes to produce the best results and offer a visual representation of the website. We separate look, feel and process from what the user is trying to accomplish. MSS Digital Innovation always puts the user at the heart of the design process.
At the prototyping stage, we will refine the ideas. This step is after our team has created and selected ideas that can meet users’ needs. The prototype is a model which is there to be modified and improved. This stage of development provides the feedback you gather from users that can help guide development. The prototype allows changes to be made and avoids committing to a single version which may not be ideal and therefore avoid high costs due to oversights. `
Usability testing is the practice of testing how easy a design is to use. We observe the behavior of users as they attempt to complete tasks. We determine whether testers/users can complete tasks successfully and easily. Our UX-UI designers will identify the problems and depending on the severity, we will find the solutions.